Privacy Policy

1. Introduction

99Locksmith LTD (“we”, “us” or “our”) is committed to safeguarding your privacy and ensuring transparent handling of your personal data. This Policy explains how we collect, use, disclose and retain your information under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. About Us

Company name: 99Locksmith LTD
Company number: 11634356
VAT number: 425624601
Website: https://expresslocksmith24.co.uk
Email: contact@expresslocksmith24.co.uk
Phone: +44 (1634) 980004

We are committed to protecting your personal data and to being transparent about what we do with it. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If you need to ask us anything about this notice or about your personal data, please contact us at the details above.

3. The type of personal information we collect

We currently collect and process the following categories of data:

  1. Basic personal information such as:

    • Your full name

    • Your title (Mr/Mrs/Miss/Dr etc.)

  2. Contact information such as:

    • Landline and mobile phone numbers

    • Email addresses

    • Postal address

  3. Service details such as:

    • Property address where we attend

    • Type of lock or security work required

    • Any photographs or notes you provide

  4. Company information (where the job is for a business) such as:

    • Registered company name

    • Company registration number

  5. Incident information such as:

    • Description of the fault or service requested

    • What needs repairing or replacing

    • Previous maintenance or service history

  6. Financial information such as:

    • Preferred payment method

    • Partial credit/debit card details (full details held securely by Stripe/GoCardless)

    • Partial bank account details (full details held by GoCardless)

  7. Website analytics such as:

    • Pages visited on our site

    • Search terms used to find us

    • Time spent on each page

    • Links or buttons clicked

    • Whether a visitor is a bot or human

  8. Call information such as:

    • Number dialled

    • Caller’s phone number

    • A recording of the conversation (with your consent)

4. How we get the personal information and why we have it

Directly from you, when you:

  • Request a quote or book a service (by phone, email, web form or in person)

  • Provide lock or property details

  • Supply payment information

We also receive data indirectly from:

  • Google Search Console when a search leads to our site

  • Google Analytics when you accept analytics cookies

  • Google reCAPTCHA when you complete a form

5. Purposes of Processing

We use your data to:

  1. Deliver Services
    Arrange and perform the locksmith work you request.

  2. Manage Payments and Accounts
    Issue invoices, process payments and comply with tax and accounting regulations.

  3. Customer Communication
    Send confirmations, appointment reminders, service updates and support messages.

  4. Website Improvement
    Analyse site usage to enhance functionality and user experience.

  5. Security and Fraud Prevention
    Detect and prevent unauthorized activities and protect our systems.

  6. Marketing (only if you opt in)
    Send newsletters and promotional offers.

6. Legal Bases for Processing

Under UK GDPR, we rely on these lawful grounds:

  • Contractual Necessity
    To perform the service contract you have entered into with us.

  • Legal Obligation
    To comply with statutory duties (e.g., tax, accounting, health and safety).

  • Legitimate Interests
    To improve our services, secure our operations and prevent fraud.

  • Consent
    Where you have explicitly agreed to receive marketing communications or non-essential cookies.

7. Disclosure of Your Information

We do not sell your data. We may share it with:

  • Payment Processors (Stripe, GoCardless) to handle transactions

  • IT and Hosting Providers (AWS, Cloudflare) for website and data storage

  • Analytics and Marketing Platforms (Google Analytics, Hotjar, Mailchimp)

  • Professional Advisers (accountants, legal advisors) when required

  • Regulators and Law Enforcement to comply with legal obligations

Any international data transfers outside the EEA are protected by approved EU standard contractual clauses.

8. Data Retention

We retain your personal data only as long as necessary:

  • Service Records & Invoices: up to 6 years (as required by law)

  • Call Recordings: up to 12 months

  • Website Logs & Cookies: up to 30 days

  • Marketing Consents: until you withdraw consent

  • Partial Payment Details: until you request deletion (full details are retained by processors)

After these periods, data is securely deleted or anonymised.

9. Cookies and Tracking Technologies

We use cookies to:

  • Support essential site functions

  • Analyse site traffic and performance (with your consent)

  • Display targeted advertising (with your consent)

You can manage your cookie preferences at any time via the banner on our website.

10. Your Rights

Under the UK GDPR, you have the right to:

  1. Access the personal data we hold about you.

  2. Correct any inaccurate or incomplete data.

  3. Erase your data (“right to be forgotten”) in certain circumstances.

  4. Restrict or object to our processing of your data.

  5. Receive your data in a portable format.

  6. Withdraw consent for marketing or non-essential cookies at any time.

To exercise these rights, please email us at contact@expresslocksmith24.co.uk. We will respond within one month.

11. Complaints

If you have any concerns about our handling of your data, please contact us first at:

If you remain dissatisfied, you may lodge a complaint with the Information Commissioner’s Office:
Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, Helpline: 0303 123 1113, https://ico.org.uk/

12. Updates to This Policy

We may update this Privacy Policy periodically. The “Effective Date” at the top reflects the latest version. Significant changes will be highlighted on our website.